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Customer Relationship Management

Instructor
Visfuture Inc.
Delivery method
Online/In-Person
Industry
Information Technology, Customer Relationship Management (CRM), Enterprise Resource Planning (ERP)
The Customer Relationship Management (CRM) in ERP course offers a deep dive into the seamless integration of ERP systems with customer relationship management, a crucial aspect for modern businesses aiming to enhance their customer engagement strategies. Tailored for sales and marketing professionals, customer service teams, and business managers, this course is designed to equip participants with the essential skills and knowledge to effectively manage and optimize customer interactions using ERP solutions.

Throughout the course, learners will explore the dynamic relationship between ERP and CRM, understanding how these systems work together to provide a holistic view of customer data and streamline business processes. Key topics include data integration, process automation, and customer analytics, all aimed at improving service delivery and fostering customer loyalty. Participants will engage with real-world scenarios and case studies, gaining practical insights into leveraging ERP systems to enhance customer satisfaction and drive business growth.

By the end of the course, participants will be proficient in utilizing ERP solutions to align sales, marketing, and customer service efforts, ensuring a cohesive approach to customer relationship management. This course empowers you to become a strategic asset in your organization, capable of driving efficiency and success through optimized customer interactions. Join us to master the integration of CRM within ERP and elevate your business acumen.

Course Topics

Course Topics:

Introduction to CRM in ERP

Overview of CRM and ERP systems

Role of CRM in modern businesses

Core CRM Components

Customer Data Management

Sales Force Automation

Customer Service and Support

CRM Integration with ERP

Benefits of Integration

Key Integrative Features

Improving Customer Experience

Personalization and Engagement

Using Data for Customer Insights

Analytics and Reporting

Customer Analytics Tools

Performance Metrics

Hands-on Workshop

CRM Module Practice in ERP

Simulated Customer Interaction Scenarios

CRM Strategy and Best Practices

Implementing Effective CRM Strategies

Case Studies and Real-world Applications

After the Course, You Will Be:

Proficient in understanding and navigating CRM modules within ERP systems

Capable of leveraging CRM data to improve customer satisfaction and retention.RM modules within ERP systems

Skilled in automating sales and customer service processes

Able to integrate CRM strategies effectively within business operations.

After the Course, You Will Be

• Proficient in understanding and navigating CRM modules within ERP systems.
• Capable of leveraging CRM data to improve customer satisfaction and retention.
• Skilled in automating sales and customer service processes.
• Able to integrate CRM strategies effectively within business operations.

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