Overview of CRM and ERP systems
Role of CRM in modern businesses
Customer Data Management
Sales Force Automation
Customer Service and Support
Benefits of Integration
Key Integrative Features
Personalization and Engagement
Using Data for Customer Insights
Customer Analytics Tools
Performance Metrics
CRM Module Practice in ERP
Simulated Customer Interaction Scenarios
Implementing Effective CRM Strategies
Case Studies and Real-world Applications
• Proficient in understanding and navigating CRM modules within ERP systems.
• Capable of leveraging CRM data to improve customer satisfaction and retention.
• Skilled in automating sales and customer service processes.
• Able to integrate CRM strategies effectively within business operations.